Pick the plan that matches your brand workload
Start free, then upgrade as output grows. Paid plans are built to reduce rework, preserve strategic context, and help teams ship aligned work faster.
Why teams upgrade
Less repeated briefing
Brand DNA stays active across tools, so contributors do not start from scratch each time.
Fewer revision cycles
Brand-aware outputs reduce off-brand drafts and shorten approval loops.
Strategy stays usable
Plans are designed to keep workshop strategy connected to day-to-day execution.
All Paid Plans Include
Yearly plans are billed once per year in Stripe at the discounted effective monthly rate shown.
Founder
Best for solo founders building one brand
What's included
- 1 active brand account
- 60,000 credits/month
- Halo Chat (uses credits)
- All 25 Halo Studio tools
- Email support
Strategist
Best for consultants and small teams scaling across brands
Best balance for growing teams managing multiple brands.
What's included
- Up to 3 team seats
- 5 active brand accounts
- 5 client workspaces
- 120,000 credits/month
- Halo Chat (uses credits)
- All 25 Halo Studio tools
- Branded exports
- Email support
Agency
Best for agencies managing client brands at scale
What's included
- Up to 10 team seats
- Unlimited active brand accounts
- Unlimited client workspaces
- 240,000 credits/month
- Halo Chat (uses credits)
- All 25 Halo Studio tools
- Full white-label (exports + portal)
- Custom domain support
- Client reviewer access
- Priority support
- Dedicated account manager
Not sure yet? Start free and upgrade only when you need more output capacity.
How billing works
Halo Chat uses credits
Paid plans include Halo Chat; each message draws from your monthly credit balance.
Credits power Halo Studio
Your monthly credits are used for generation tools and reset each billing cycle.
Cancel anytime
Upgrade or downgrade when needed. Plan changes are prorated where applicable.
Compare plans at a glance
| Plan | Best for | Active brands | Monthly credits | Support |
|---|---|---|---|---|
| Founder | Best for solo founders building one brand | 1 | 60,000 | |
| Strategist | Best for consultants and small teams scaling across brands | 5 | 120,000 | |
| Agency | Best for agencies managing client brands at scale | Unlimited | 240,000 | Priority |
Prefer monthly? Use the toggle above. After you sign up, you can also switch billing interval from Settings → Billing or the Stripe customer portal where your plan allows it.
Free to start • No credit card required • Cancel anytime • Secure payment via Stripe
Frequently asked questions
Everything you need to know about our pricing and plans.
Everyone starts on the Free plan with immediate access to Brand Strategy workshops and document export. Upgrade anytime from Settings → Billing to unlock Halo Chat, Halo Studio, and more credits.
Yes! You can upgrade or downgrade your plan at any time. When upgrading, you'll be charged the prorated difference. When downgrading, the change takes effect at the end of your billing cycle.
We accept all major credit cards (Visa, Mastercard, American Express) and debit cards through Stripe.
Yes. Founder, Strategist, and Agency include an annual option at a lower effective monthly rate when you pay for the year upfront. Choose Monthly or Yearly on Settings → Billing or the pricing page, then complete checkout in Stripe.
Credits are used for Halo Studio tools and Halo Chat (blog posts, social captions, images, chat messages, and more). Each run or message draws from your monthly credit balance. Your monthly credits reset on your subscription renewal date.
If something is not working for your use case, contact support and we will review it with you case by case. You can cancel anytime, and downgrades take effect at the end of your billing cycle.
The Free plan includes the Brand Strategy Workshop only; paid plans add Halo Chat, Halo Studio, and credits. Start free—upgrade when you're ready. Cancel anytime.
Client workspaces let Strategist and Agency plan users manage separate brand systems for each client. Each workspace has its own Brand DNA, assets, and guidelines—fully isolated. Clients on the Agency plan can be invited as reviewers to view and approve work.
On the Agency plan, you can invite clients as reviewers. They can view their brand book, approved assets, and leave feedback—without seeing other clients or your billing details.
Still have questions? Contact our team