The Blog Writer is one of Halo Studio's most powerful content tools. It generates complete, on-brand blog posts tailored to your brand voice and guidelines with model-specific length options for guaranteed quality.
Navigate to Halo Studio from the sidebar, then select Blog Writer. Or go directly to /labs/blog-writer.
How It Works
The Blog Writer uses your Brand Intelligence to generate blog posts that:
- Match Your Voice: Content sounds authentically like your brand
- Align With Values: Messaging reflects your brand values and positioning
- Maintain Consistency: Every post follows your brand guidelines
- Target Your Audience: Content speaks to your defined target audience
Step-by-Step Guide
Describe what you want to write about. Be specific for better results:
- Good: "Write a blog post about sustainable packaging"
- Better: "Create a 1000-word blog post explaining how sustainable packaging reduces environmental impact, targeting small business owners"
Select your AI model and desired length:
- Premium (Claude Sonnet 4.5): Short (500-700), Medium (1000-1500), or Long (2000-2500 words)
- Balanced (GPT-4o): Short (500-700) or Medium (1000-1500 words) only
- Economy (Llama 3.3): Short (500-700) or Medium (1000-1500 words) only
Long posts (2000+ words) are only available with Premium model for guaranteed quality. If you select Long and switch to Balanced/Economy, it automatically switches to Medium.
Adjust other settings as needed:
- Tone: Uses your brand's tone automatically, with optional adjustments
- Keywords: Add specific keywords to include
- Target Audience: Specify if different from your brand's default audience
Click Generate or press Ctrl+Enter (Windows) / Cmd+Enter (Mac). The Blog Writer creates a complete post based on your Brand Intelligence. A word count badge shows progress toward your target length.
Review the generated content. You can:
- Edit directly in the editor
- Regenerate for a different approach
- Copy the content to use elsewhere
- Export as markdown, RTF, or plain text
- Save to Asset Library for future reference
Understanding Length Options
Length options are model-specific to ensure quality:
Available with all models. Perfect for quick posts, announcements, or summaries.
Available with all models. Standard blog post length for most topics.
Premium model only. Comprehensive, in-depth articles with guaranteed quality.
Premium model (Claude Sonnet 4.5) consistently delivers high-quality long-form content. Other models can technically generate 2000+ words but struggle with quality and consistency. Model-specific restrictions ensure you always get the best results for your chosen length.
Tips for Best Results
• Complete your Brand Strategy workshops first for better brand alignment
• Use Premium model for long-form content (2000+ words) to ensure quality
• Be specific about your target audience, include examples you want referenced
• Specify your desired call-to-action in the topic description
• Review the word count badge during generation to track progress