Messaging Architecture (guided workflow)

Fill from workshops — On the Positioning, Proof, and Pitch cards, review the suggestion for that card and apply. Pitch includes a brand promise suggestion from workshop Brand Promise inputs — review it before applying. Elevator pitch and tagline stay separate. Signature phrase, key benefit, and value proposition are workshop notes, not messaging pillars. If an older draft used those labels as pillar titles, they are removed on load — the claims stay as notes and any proof waits until you add real themes. The signature phrase can fill the tagline on Pitch. Nothing auto-applies. Use Back, Reset this section, Restore last workshop suggestion, or Reset all as needed — these do not delete Strategy Review items.

Four phases — Positioning anchor → messaging pillars (3–5, use AI pillar ideas) → proof points (use AI proof ideas after you have pillars) → brand promise, elevator pitch, tagline, and optional audience lines. The brand promise is the customer commitment — not the elevator pitch or tagline. Older drafts that only have pitch lines show Brand promise needs review. Use Do this next to advance. You can remove a proof row or an audience line without resetting the whole form.

Generate & export (optional, under Optional tools) — A long-form document for Download DOCX and Gamma, not how you fill the four phases. Preview a field mapping, then apply per section. Open Create if you need deck polish.

Send to Strategy Review — Positioning, pillars, proof, and brand promise land as drafts for polish and publish when the full hierarchy is complete. Pillars keep their individual titles, claims, and proof points so you can inspect them in Strategy Review and in Published Brand Intelligence. Brand promise is the customer promise you wrote — not elevator + tagline. The page saves as you type; Apply and Send wait for that save so a “draft changed elsewhere” toast should only appear if the same draft was edited in another tab. After the first send you can Refresh Strategy Review drafts (all four, with a per-category outcome). On Strategy Review, Refresh from Messaging Architecture updates only that card. An untouched draft shows the new copy immediately. A polished unpublished draft keeps your strategist version and shows Latest from Messaging Architecture with Use Messaging version or Keep strategist version. The same Messaging version will not keep asking after you keep yours; a later Messaging change will. After those categories are published, send again from Messaging to land a proposed update — workshop edits and Generate proposed update do not replace Positioning by themselves. Chat and Studio keep the published copy until you Publish update.