Messaging Architecture at /strategy/messaging is a guided strategist step between Workshops and Strategy Review. You confirm positioning, define pillars and proof, craft pitch lines, then send outputs to Strategy Review for polish and publish.
Messaging is complete when Messaging pillars are published to Brand Intelligence from Strategy Review — not when you finish the in-page workflow alone. This page does not publish directly to Brand Intelligence.
Four steps
Generate with AI (on the page)
Use the prominent Generate with AI card at the top of Messaging Architecture. Generate full messaging framework runs AI on the page; review the outline, then Apply to form to fill anchor, pillars, proof, and pitch automatically.
Gamma outline → Messaging Architecture
From Open in Create (Gamma + export), after you generate a framework, use Apply to Messaging Architecture on the generated preview or on the Gamma outline review screen (before creating the deck). That maps the reviewed outline into your workflow form and returns you to Messaging Architecture.
Import from Messaging Framework
After generate, Apply to Messaging Architecture fills the form directly (no separate import step). Apply last saved outline re-applies the most recent AI outline from the AI card.
Optional tools
From the collapsible Enhance with AI tools section you can open the Messaging Framework deliverable or Messaging matrix — they link back to Messaging Architecture when opened from the workflow.