Your Visual Identity System is where you build, manage, and refine your brand's visual elements—logos, colors, typography, patterns, imagery, and illustrations. This guide walks you through every option.
Go to Your Brand DNA → Visual Identity in the sidebar, or navigate to /visual-identity. You must complete all three Brand Strategy workshops and have an active subscription to access this feature.
Overview
Visual Identity is optional but significantly improves visual generations and makes your Brand Book more complete. You can build from scratch, upload existing assets, or train custom AI models—or combine approaches.
Your home base—see progress across logo, colors, typography, patterns, imagery, and illustrations. Assign or generate what's missing.
Guided workshop path: generate logos, palettes, typography, and supporting visuals using brand-aware AI.
Bring existing assets—logo files, color palettes, typography—and assign them to your brand in one place.
Three Paths
There are three ways to build your Visual Identity—choose one or combine them depending on where you are in your brand journey.
1. Workshop Path (Build from Scratch)
The Workshop path guides you step-by-step with brand-aware AI suggestions:
Brands starting from scratch or exploring new visual directions with AI assistance.
2. Upload Path (Bring Your Assets)
If you already have visual assets, upload and assign them:
- Logo: SVG, PNG, or JPG files
- Color palette: Upload swatches or enter hex codes
- Typography: Configure font families and pairings
- Patterns, icons, imagery: Upload existing brand assets
All assigned assets are automatically added to your Brand Book and used by Halo AI tools.
Established brands with existing visual assets or brands working with external designers.
3. Train Path (Optional LoRA Training)
Train custom AI models on your visual assets for stronger style consistency in generated imagery, illustrations, and patterns. Style selectors already guide brand-aware generation—training is optional for even tighter matching.
- Logos: Require no training—save directly to your asset library
- Imagery, illustration, pattern, icons: Optional training for 10–20+ high-quality images
- Training typically takes 15–30 minutes
See Training custom visual models for detailed instructions.
Managing Your Visual Identity
On the Overview tab, you'll see a checklist of visual elements. Each item shows one of three statuses:
Asset assigned and ready for use across your brand tools
Partially done — e.g. model training is running or assets are being reviewed
No asset assigned yet — use Generate, Assign, or Train to get started
Use Generate to create new assets with Halo tools, Assign to pick from existing assets in your library, or Train to train a custom model for that category.
What Gets Updated
When you assign or generate assets in Your Visual Identity System, changes flow automatically across the platform:
Automatically updated — export a DOC of your complete visual identity at any time
Logo, icon, imagery, and illustration generators use your assigned assets for brand-consistent output
Brand context includes your visual identity for better, more relevant content suggestions
Complete at least logo, colors, and typography for the biggest impact on AI generations. Patterns, imagery, and illustrations can be added over time.