Understanding Brand Strategy workshops

Brand Strategy workshops are the foundation of Eklipsa. They transform your brand knowledge into structured Brand Intelligence that powers all AI-generated content.

What Are Brand Strategy Workshops?

Brand Strategy workshops are three sequential modules that guide you through defining your brand's core identity. Your answers are compiled into a comprehensive Brand Strategy (Brand Intelligence) that ensures all AI-generated content aligns perfectly with your brand.

The Three Workshop Modules

1. Brand Core (15 cards)

The Brand Core module helps you define the fundamental elements of your brand:

• Mission & Vision: What you do and where you're going
• Core Values: The principles that guide your decisions
• Brand Purpose: Your "why" — the reason you exist
• Target Audience: Who you serve and their needs

2. Brand Positioning (18 cards)

The Brand Positioning module clarifies how you fit in the market:

• Unique Value Proposition: What makes you different and better
• Market Position: Where you stand relative to competitors
• Competitive Advantages: Your key differentiators
• Positioning Strategy: How you want to be perceived

3. Brand Persona (13 cards)

The Brand Persona module establishes your brand's personality:

• Personality Traits: Human characteristics your brand embodies
• Voice & Tone: How you speak and communicate
• Communication Style: Formal vs casual, technical vs accessible
• Brand Archetype: The universal character your brand represents

How Brand Strategy Compilation Works

After completing all three workshops, Eklipsa automatically compiles your Brand Strategy (Brand Intelligence) using specialized synthesis algorithms:

Unlocking Halo AI

Completing all three workshops unlocks Halo Chat and Halo Studio. Without completed Brand Strategy (Brand Intelligence), these features remain locked to ensure all generated content is truly on-brand.