Brand Knowledge lets you add proprietary content—such as patented processes, product catalogs, or compliance requirements—to your brand. While Brand Strategy workshops capture your structured identity, Brand Knowledge captures the domain-specific details that help Halo Chat and Halo Studio generate more accurate, brand-informed content.
Navigate to Brand Knowledge from the sidebar under Your Brand DNA, or go to /brand/knowledge.
Where Brand Knowledge Is Used
Brand Knowledge is only used when you explicitly select it. If you don't select any snippets or presets, no Brand Knowledge is injected into AI prompts.
- Halo Chat: Use the Brand Knowledge selector in the chat header to choose snippets or a preset. Your selection persists for that conversation.
- Halo Studio tools: Each tool has a Brand Knowledge selector in the left panel. Pick snippets or a preset before generating — the selection applies to that run.
You can create presets on the Brand Knowledge page — named bundles of snippets — and quickly select them in Chat or any tool.
Blog Writer, Social Captions, Email Campaign Writer, Email Sequence Builder, Press Release, Website Copy, Content Repurposer
Ad Creative Builder, Campaign Builder, Content Calendar, Social Media Calendar
Tagline Generator, Headline Optimizer, Brand Voice Guide, Brand Story
Logo, Icon, Illustration, Pattern, Imagery, Color Palette, Typography, Video Generator, Photography Direction
Workshops define your brand's voice, values, and positioning. Brand Knowledge adds the specifics—your healing methodology, product specs, or compliance language—so AI outputs are accurate and on-brand.
Many Halo Studio tools now include an "Add to Brand Knowledge" button after generating content. Click it to instantly save the output—such as a campaign brief, brand voice guide, or blog draft—into Brand Knowledge. This is especially useful for short-term campaign context. Remove it when the campaign ends to keep your knowledge base focused.
Supported tools: Brand Voice Guide, Brand Story, Campaign Builder, Website Copy, Press Release, Blog Writer, Email Campaign Writer, Content Repurposer, Social Captions, Ad Creative Builder.
Content Categories
When adding content, choose a category so it's organized and prioritized in AI prompts:
Proprietary processes or methodologies
Product details, service descriptions, catalog excerpts
How your brand works, your unique approach
Compliance requirements, legal language, disclaimers
General supplemental content that doesn't fit above
How to Add Content
Option 1: Paste
Open the Brand Knowledge page and click the "Add" button.
In the Add modal, choose the "Paste" tab (default).
Give your content a clear title, select a category, and paste your text. Maximum 50,000 characters per entry.
Click Save to add the content to your Brand Knowledge.
Option 2: Upload
Upload PDF, DOCX, or TXT files (max 10MB). Text is extracted server-side and added as Brand Knowledge.
In the Add modal, switch to the "Upload" tab.
Select a PDF, DOCX, or TXT file from your computer. Drag-and-drop is also supported.
Edit the title (defaults to filename) and select a category.
Click Upload. The file's text will be extracted and stored as Brand Knowledge.
Summary and Refine
For longer content, use Summary or Refine to create a prompt-ready condensed version. This improves AI context quality and fits within prompt limits.
- Summary: Extracts key facts and constraints into bullets.
- Refine: Rewrites for clarity and prompt-friendliness.
When a prompt-ready version exists, a badge appears on the card. The AI uses this condensed text instead of truncated full content.
View and Reorder
Use the View (eye) button on any card to read the complete content in a read-only modal.
Drag cards by the grip handle to change their order. Items higher in the list are prioritized when content exceeds the prompt cap.
Create presets to bundle multiple snippets. Select a preset in Halo Chat or Halo Studio tools for quick access.
Best Practices
Descriptive titles help you find and manage content
One topic per entry; split long documents into logical sections
Place most important content first for better retention in prompts
Edit or remove outdated content to keep AI outputs accurate
Learn about Brand Strategy workshops for structured identity, exporting Brand Book, or navigating the dashboard.