Brand governance rules

Governance rules are concrete checks that help keep generated content aligned with your brand—grouped by type (Voice, Messaging, Copy, Tone, Visual) and severity (Error, Warning, Suggestion).

Generate default rules

You can generate a starter set from your compiled Brand DNA when you have approved at least three strategy fields on the Strategy page. Generation uses credits the same way as other AI tools—if you are short on credits, the app will tell you.

Add or adjust rules

Use Add rule manually to type your own rule, pick a type and severity, and save. Use the Active toggle to soft-disable a rule without deleting it from history—deactivated rules stay hidden from enforcement lists that only load active rules.

Rule types & severity

• Types: Voice, Messaging, Copy, Tone, Visual
• Severity: Error (strongest), Warning, Suggestion (guidance)

Brand Content Checker

Below your rules, use the Brand Content Checker to paste any draft. Check alignment scores the text against your active rules and top strategy fields (0–100) and lists pass/fail per rule with short notes. Rewrite to brand runs a full rewrite, shows before and after scores, optional extra instructions, suggestions from the pre-rewrite check, and an editable block of revised copy. Credits for the full rewrite bundle are checked before the heavy work so you get a clear error if your balance is too low. The Recent checks section lists the latest runs with score and time.

In Halo Studio, many text tools save each successful generation to generated outputs and run a background alignment check: an Alignment score badge appears (green 90+, amber 70–89, red under 70). While the check runs you may see a short pending state. If the score is low, Fix this opens Governance with the output pre-filled in the checker.