Your Workshop Quality Score is a 0–100 measure of how complete, specific, consistent, and clear your Brand Strategy workshop answers are. It lives on the Workshops page and tells you where to improve before relying on Halo Chat and Halo Studio.
Open Brand Strategy from the sidebar (under Strategy). Scroll below the workshop module cards for the full Workshop Quality Score breakdown — dimensions, strengths, and priority improvements with links back into each workshop.
When the Score Is Calculated
- First time after unlock: When you finish all Brand Strategy workshops, we calculate your score automatically once the next time you visit the Workshops page.
- After that: We do not recalculate automatically on every edit (so your score stays stable and predictable). When you change your Brand Strategy, use Recalculate on the Workshops page to refresh the number.
- Out of date (“stale”) score: If your Brand Book has been recompiled, you have saved changes in any Brand Strategy workshop, or you have updated approved research insights or Intelligence strategy fields since the last calculation, we show a reminder to recalculate so the score matches your latest strategy.
How the Score Is Calculated
The headline number reflects workshop answer quality. The four bars — depth, specificity, consistency, and clarity — always add up to that headline score.
How thoroughly you've answered each workshop card. Longer, more detailed answers earn higher marks.
Whether your answers contain concrete examples, real brand language, and actionable details — not generic filler.
How well your answers align across workshops. Contradictory positioning or tone signals lower this dimension.
How scannable each workshop answer is — scored per field (Purpose, Mission, Persona, etc.), not as one combined blob. Fix the named field, Recalculate, and clarity should move.
When you tap Recalculate, an optional AI strategist review also runs. It does not change the headline workshop score; instead, strategist notes appear under Priority Improvements with grounded feedback on positioning, differentiation, and audience fit. The review uses your workshop-compiled strategy plus approved items from Sources & Decisions when present. It only uses content in your account — it does not invent competitors, metrics, or proof you did not provide.
On the Workshops Page
The score card shows two columns that map to the same four dimensions as the bars:
- What's Working — Field-level strengths from the workshop scorers: what already earns full credit and what you should preserve when editing other workshops.
- Priority Improvements — Highest-impact gaps first, each tagged with Depth, Specificity, Consistency, or Clarity, plus workshop links. After a recalculate, Strategist review may appear at the top: each item has a short title and a paragraph that references your actual fields (not generic filler).
Recalculate recompiles your Brand Book, refreshes the workshop quality score, runs the strategist review, and updates the snapshot so the numbers match your latest answers.
How to Improve Your Score
Whenever you change workshops or refresh your Brand Book, tap Recalculate so the workshop quality score reflects your latest answers.
Look at the per-dimension scores on the Workshops page. The lowest-scoring dimension is your highest-leverage improvement area.
Open the workshop tied to the low dimension and expand your answers. Replace one-liners with specific examples, brand vocabulary, and real-world context.
Upload supporting documents — style guides, past campaigns, competitor analyses — to give the AI richer context beyond workshop answers alone.
Your brand evolves. Revisit Brand Strategy quarterly to update positioning, audience insights, and tone so the score — and AI output — stays accurate.
What Each Score Range Means
- 0 – 30: Minimal data. AI outputs will be generic and may not reflect your brand.
- 31 – 59: Partial foundation. Some tools work well, but expect inconsistencies in voice and style.
- 60 – 79: Solid base. Most AI tools produce on-brand results. Focus on specificity to push higher.
- 80 – 100: Excellent. AI deeply understands your brand and generates highly aligned content and visuals.
Aim for 60+ before relying on AI tools for client-facing work. The jump from 50 to 65 often comes from adding just two or three specific examples to your weakest workshop cards.