Your Brand Intelligence Score is a real-time measure of how complete, specific, and usable your Brand Strategy is. The higher the score, the better Eklipsa's AI tools understand your brand — producing content, visuals, and campaigns that sound and look like you.
Open Brand Strategy from the sidebar (under YOUR BRAND DNA). Your score is displayed at the top of the page alongside a breakdown by dimension.
How the Score Is Calculated
The score evaluates your Brand Strategy (Brand Intelligence) across four weighted dimensions:
How thoroughly you've answered each workshop card. Longer, more detailed answers earn higher marks.
Whether your answers contain concrete examples, real brand language, and actionable details — not generic filler.
How well your answers align across workshops. Contradictory positioning or tone signals lower this dimension.
How easy it is for AI to interpret your intent. Clear, well-structured answers outperform vague or overly complex ones.
How to Improve Your Score
Look at the per-dimension scores on the Brand Strategy page. The lowest-scoring dimension is your highest-leverage improvement area.
Open the workshop tied to the low dimension and expand your answers. Replace one-liners with specific examples, brand vocabulary, and real-world context.
Upload supporting documents — style guides, past campaigns, competitor analyses — to give the AI richer context beyond workshop answers alone.
Your brand evolves. Revisit Brand Strategy quarterly to update positioning, audience insights, and tone so the score — and AI output — stays accurate.
What Each Score Range Means
- 0 – 30: Minimal data. AI outputs will be generic and may not reflect your brand.
- 31 – 59: Partial foundation. Some tools work well, but expect inconsistencies in voice and style.
- 60 – 79: Solid base. Most AI tools produce on-brand results. Focus on specificity to push higher.
- 80 – 100: Excellent. AI deeply understands your brand and generates highly aligned content and visuals.
Aim for 60+ before relying on AI tools for client-facing work. The jump from 50 to 65 often comes from adding just two or three specific examples to your weakest workshop cards.