Your Brand Intelligence Score is a single 0–100 number that blends two things: (1) how complete and consistent your workshop-based Brand Strategy is, and (2) an AI strategist-style review of how strong that strategy is based only on what you have entered. A higher score means your DNA is richer and your narrative is clearer for Eklipsa's AI tools to use.
Open Brand Strategy from the sidebar (under YOUR BRAND DNA) for the full breakdown. After you unlock the dashboard, your score also appears on the home dashboard.
When the Score Is Calculated
- First time after unlock: When you finish all Brand Strategy workshops and land on your unlocked dashboard, we calculate your combined score automatically once for that brand.
- After that: We do not recalculate automatically on every edit (so your score stays stable and predictable). When you change your Brand Strategy, use Recalculate score on the dashboard or Recalculate on the Brand Strategy page to refresh the number.
- Out of date (“stale”) score: If your Brand Book has been recompiled or you have saved changes in any Brand Strategy workshop since the last calculation, we show a reminder to recalculate so the score matches your latest strategy.
How the Score Is Calculated
The headline score mixes workshop signals with the AI review. The four bars show depth, specificity, consistency, and clarity in a way that adds up to the headline number (when the strategist review is included, those four values are scaled proportionally so the total still matches).
How thoroughly you've answered each workshop card. Longer, more detailed answers earn higher marks.
Whether your answers contain concrete examples, real brand language, and actionable details — not generic filler.
How well your answers align across workshops. Contradictory positioning or tone signals lower this dimension.
How easy it is for AI to interpret your intent. Clear, well-structured answers outperform vague or overly complex ones.
The AI strategist pass looks at positioning clarity, differentiation, audience fit, and internal consistency. It only uses the strategy content in your account — it does not invent competitors, metrics, or proof you did not provide.
On the Brand Strategy Page
The score card shows two columns that map to the same four dimensions as the bars:
- What's Working — Field-level strengths from the workshop scorers: what already earns full credit and what you should preserve when editing other workshops.
- Priority Improvements — Highest-impact gaps first, each tagged with Depth, Specificity, Consistency, or Clarity, plus workshop links. After a recalculate, Strategist review may appear at the top: each item has a short title and a paragraph that references your actual fields (not generic filler).
Recalculate score on this page uses the same action as on the home dashboard: it recompiles your Brand Book, refreshes the combined score, and updates the snapshot so the numbers match your latest answers.
How to Improve Your Score
Whenever you change workshops or refresh your Brand Book, tap Recalculate so the combined score reflects your latest strategy.
Look at the per-dimension scores on the Brand Strategy page. The lowest-scoring dimension is your highest-leverage improvement area.
Open the workshop tied to the low dimension and expand your answers. Replace one-liners with specific examples, brand vocabulary, and real-world context.
Upload supporting documents — style guides, past campaigns, competitor analyses — to give the AI richer context beyond workshop answers alone.
Your brand evolves. Revisit Brand Strategy quarterly to update positioning, audience insights, and tone so the score — and AI output — stays accurate.
What Each Score Range Means
- 0 – 30: Minimal data. AI outputs will be generic and may not reflect your brand.
- 31 – 59: Partial foundation. Some tools work well, but expect inconsistencies in voice and style.
- 60 – 79: Solid base. Most AI tools produce on-brand results. Focus on specificity to push higher.
- 80 – 100: Excellent. AI deeply understands your brand and generates highly aligned content and visuals.
Aim for 60+ before relying on AI tools for client-facing work. The jump from 50 to 65 often comes from adding just two or three specific examples to your weakest workshop cards.