Update published strategy without losing control

Keep messaging revisions under control

Messaging Architecture becomes the authoritative draft source for its four categories after they are sent to Strategy Review. A later workshop edit can mark messaging as needing review; it does not silently replace the published positioning.

On the Messaging page, Send all to Strategy Review or Refresh Strategy Review drafts updates the four source drafts. On a Strategy Review card, Refresh from Messaging Architecture updates that category only. If the new proposal differs from your polished version, compare them and choose Use Messaging version or Keep strategist version.

For a published category, review the proposed revision and choose Publish update when ready. Chat, Studio, and Brand Standards continue using the previously published version until that action.

Revise an existing brand

1. Review the existing published strategy, Brand Standards, research, and client feedback. Identify the decisions that need to change.
2. Update the relevant Discovery, Research, workshop, Messaging Architecture, and Visual Foundation inputs.
3. Refresh the affected Strategy Review proposals. Compare them with your strategist version and resolve the revisions.
4. Choose Publish update when the revised categories are ready. Until then, live AI context retains the previous published strategy.
5. Create new assets and handoff documents from the updated context. Share new client revisions and replace externally distributed files through your normal delivery process.