Brands evolve over time. Learn how to update your Brand Intelligence to reflect changes in your brand's positioning, values, or identity.
When to Update
Consider updating your Brand Intelligence when:
- Rebranding: Major changes to your brand identity
- Pivoting: Shifting your market focus or target audience
- Growing: Expanding into new markets or offerings
- Refining: Clarifying your messaging after market feedback
Changes to your Brand Intelligence affect all AI-generated content. Update thoughtfully to maintain brand consistency.
How to Update
Go to Brand Strategy from the sidebar to access your completed workshops.
Choose Brand Core, Positioning, or Persona based on what you need to update.
Edit your answers on specific cards. Use the "Edit" button on any card to modify.
After saving changes, your Brand Intelligence is automatically recompiled with the updates.
Update Best Practices
Keep notes on what you changed and why for future reference
Update your exported brand guidelines DOC after changes
Generate test content to ensure changes have the desired effect
Inform team members of brand changes so everyone stays aligned
Make incremental updates rather than complete overhauls. Small, thoughtful changes maintain brand consistency while allowing evolution.