Plan, draft, and refine with the selected brand’s published strategy and explicitly selected references.
Read the reply context
Use the context summary offered on a reply to inspect the mode, brand sections, and selected references used for that response. The UI may label the narrower mode Light; it uses Brand Core, Audience, Positioning, and Voice & Tone.
If a published change appears to be missing, check the selected brand, context mode, publication state, and source warnings before regenerating. A new workshop answer alone does not update live Chat context.
Start a useful conversation
- Confirm the active brand and complete the foundation checklist if Chat is locked.
- State the task, audience, channel, source facts, constraints, and desired output. Tell Halo which parts are open questions.
- Review the response for accuracy, fit, unsupported claims, and practical next steps. Refine the specific section that needs work.
- Use the offered copy, save, export, or project actions when you want to carry work into production.
Control context and selected references
Halo Chat supports full, partial, and off brand-context modes. Full uses the assembled published brand context; partial narrows it to Brand Core, Audience, Positioning, and Voice & Tone; off disables the brand context for that conversation mode.
Studio’s context preview and selectors describe the tool’s own context. Do not assume every Studio tool exposes Chat’s exact mode controls. Select additional Reference Library snippets or presets when the task needs them.
Outputs ignore a change or feel generic
- Inspect Brand Intelligence’s preview for the specific tool. Confirm the needed category is published, not only present in a working draft.
- For messaging changes, send the current Messaging version to Strategy Review, compare it with the strategist copy, and use Publish update when ready.
- Check Chat’s context mode and selected references. Give the tool a concrete task brief and supported facts.
- Review source warnings and coverage gaps, then regenerate only after the underlying context or brief has been corrected.