The Reports page (/reports) gives you three structured summaries of your Brand Graph: how complete the strategy is, how aligned content has been over the past 30 days, and what your research and insight pipeline has produced. Reports are not AI-generated prose — they are data summaries with one-line interpretations, so they don't use credits.
Open Reports from the sidebar (just below Governance) or go directly to /reports. You need a brand selected to see reports.
The three reports
How complete your 10 strategy field types are, when each was last updated, how many versions each has accumulated, and which fields have never been revised since creation.
Average brand alignment score for the past 30 days, week-over-week trend, per-tool ranking (worst-first), top failing rules, content scoring under 70, and how many pieces were rewritten to brand.
Source counts split into seven buckets (Competitor, Audience, Market observation, Stakeholder, Document, URL clip, Market), the findings funnel (new → reviewed → converted → dismissed), and how many approved insights have actually updated a strategy field.
Generate, view, and regenerate
The first time you open a card, click Generate report. The page assembles your latest data and opens a right-side panel with the result. No AI runs — your credit balance is unaffected.
After the first build, every card shows "Last generated X hours ago" and reuses the cached payload for 24 hours. The Regenerate button is locked during that window with a live countdown ("Regenerate in 23h 4m") so you don't accidentally rebuild over and over. Once the cooldown ends, Regenerate enables and rebuilds from the latest underlying rows.
Click DOCX on a card (or Export as DOCX inside the panel) to download a formatted Word document with a cover page, the structured tables, and the same one-line interpretations you see in the panel. Exports always reflect the currently cached report — regenerate first if you want fresh numbers in the file.
What to do next
- Strategy completeness says some fields have never been updated → revisit them on /strategy alongside any approved insights from /insights.
- Governance audit shows content at risk → open /governance/history, filter to Below 70, and run Rewrite to brand on each draft.
- Research & insight summary shows a stalled funnel → triage findings on /research and synthesise approved insights on /insights.
Reports are great for kickoff meetings and weekly brand syncs. Export to DOCX, drop it into your team doc, and use the headlines as a discussion agenda — every metric links back to a page where you can act on it.