Brand Intelligence (/brand-intelligence) shows the live published strategy that Chat, Studio, and Governance use. Discovery, research, and workshops are inputs — polish and publish (including updates after publish) happen on Strategy Review. Editing a workshop after publish does not replace or turn off the live version; Halo and Brand Standards keep using what you already published until you Publish update.
How context flows: Strategy Review → Published Brand Intelligence → Chat, Studio, and Governance. Before publish, a Messaging Architecture refresh updates the source draft. If you already polished that card, your strategist version stays current and you compare it with Latest from Messaging Architecture — Chat and Studio still have nothing live until you Publish. After a category is published, workshop (or Messaging / Visual Foundation) changes show up in Strategy Review as a proposed update — they do not change Chat or Studio yet. For workshop-owned areas, click Generate proposed update (uses Strategy Review AI credits). For Positioning and other Messaging Architecture areas, send from Messaging Architecture instead. Compare the current published copy with the proposal, then Publish update (live Brand Intelligence changes) or Keep current (live copy stays). You can also open a published category from Brand Intelligence, Edit, and Save proposed update — that stages a draft only. Chat, Studio, and Brand Standards stay on the published version until you Publish update.
Open Brand Intelligence from the Strategy submenu, or go to /brand-intelligence.
Status
At the top you see one of three plain-language states:
- Still building — nothing published yet; open Strategy Review to publish your first categories.
- In progress — some areas are published; core areas still needed are called out (Audience, Positioning, Voice & Tone).
- Ready for Create — Audience, Positioning, and Voice & Tone are all published; safe to start in Halo Chat and Studio.
Brand Intelligence Coverage
The Brand Intelligence Coverage matrix shows all 24 strategy areas grouped into six sections (Core Strategy, Audience & Market, Positioning & Proof, Messaging & Voice, Visual & Assets, Governance & Risk). Each card shows whether that area is published, still in Strategy Review, missing, manual (optional guardrails such as Compliance & Risk and Freshness & Conflict that you add in Strategy Review — not generated from workshops), or expected later (other optional areas). On a published card, View published intelligence opens that area's published category page — the same snapshot as Strategy Review (statement, structured fields, rationale, and provenance), plus publication and AI-context status. Edit there stages a proposed update; Chat and Studio keep the published version until you Publish update. Unpublished cards open Strategy Review.
AI bundle blocks
The AI bundle blocks list shows the nine rollup sections that package your strategy into AI prompts (token-budget grouping for Chat and Studio). Several taxonomy areas may roll into one block — for example, Audience, Category Context, and Customer Motivations can all feed the Audience block. Use Coverage for the full strategic truth model; use bundle blocks to see what the prompt assembler rolls up.
Where to go next
- Strategy Review (publish & edit): Strategy Review
- Halo Studio overview: Studio tools
- Research (evidence & takeaways): Research
- Rules and checker: Brand governance rules