Brand Intelligence: published AI context

Brand Intelligence (/brand-intelligence) is a read-only mirror of strategy you already published from Strategy Review. It shows what Chat, Studio, and Governance treat as approved AI context. Discovery, research, and workshops are inputs — polish and publish happens on Strategy Review.

How context flows: Strategy Review → Published Brand Intelligence → Chat, Studio, and Governance.

Status

At the top you see one of three plain-language states:

• Still building — nothing published yet; open Strategy Review to publish your first categories.
• In progress — some areas are published; core areas still needed are called out (Audience, Positioning, Voice & Tone).
• Ready for Create — Audience, Positioning, and Voice & Tone are all published; safe to start in Halo Chat and Studio.

Brand Intelligence Coverage

The Brand Intelligence Coverage matrix shows all 24 strategy areas grouped into six sections (Core Strategy, Audience & Market, Positioning & Proof, Messaging & Voice, Visual & Assets, Governance & Risk). Each card shows whether that area is published, still in Strategy Review, missing, manual (optional guardrails such as Compliance & Risk and Freshness & Conflict that you add in Strategy Review — not generated from workshops), or expected later (other optional areas). Click the action on any card to open Strategy Review or view published intelligence.

AI bundle blocks

The AI bundle blocks list shows the nine rollup sections that package your strategy into AI prompts (token-budget grouping for Chat and Studio). Several taxonomy areas may roll into one block — for example, Audience, Category Context, and Customer Motivations can all feed the Audience block. Use Coverage for the full strategic truth model; use bundle blocks to see what the prompt assembler rolls up.

Where to go next

• Strategy Review (publish & edit): Strategy Review
• Halo Studio overview: Studio tools
• Research (evidence & takeaways): Research
• Rules and checker: Brand governance rules