Drift — shown as Alignment trends — tells you whether the content you create stays aligned with your active decisions as time passes. Where the Content Checker scores one draft, Drift looks at the bigger picture: is your output drifting away from your brand, or holding steady?
Open Review → Drift in the sidebar, or go directly to /governance/drift. You need a brand selected. Drift is part of the paid spine.
What the dashboard shows
A single measure of how far recent Create outputs have moved from your active decisions and brand rules.
A plain-language read on the trend so you know whether to act now or keep monitoring.
Drift is measured against the same active context (decisions, approved fields, rules) that powers generation — so it reflects your real brand, not a generic baseline.
What to do when drift rises
- Open History and filter to Below 70 to find the specific drafts pulling your average down.
- Run Rewrite to brand from the Content Checker on those drafts.
- If the same rule keeps failing, tighten or clarify it on Rules.
- If your strategy changed, make sure the new direction is recorded as a decision so alignment is measured against current intent.
Check Drift during weekly brand syncs. A rising trend is an early warning — it's far cheaper to fix a few drafts now than to re-do a whole campaign later.