Decisions are the formal strategic choices behind Published Brand Intelligence. Research Findings and workshop answers are inputs; Strategy Review holds draft and client-feedback stages until publish. Halo Chat, Halo Studio, deliverables, and Review prefer Published Brand Intelligence when generating or checking work.
Open Decisions from the Strategy submenu in the sidebar, or go directly to /decisions. Decisions are part of the paid spine.
List view and Decision Matrix
Every recorded decision with its category, rationale, and links back to the insight or evidence it came from.
A coverage view that tracks which strategy categories already have an approved decision and which are still missing — so you can see gaps at a glance.
How decisions get created
On Research Needs review (/sources?view=inbox), approve a candidate so its synthesis is validated. Approved takeaways fuel Workshop AI — they do not become published Brand Intelligence decisions.
After you complete all three strategy workshops, Eklipsa builds AI-polished category drafts once (~180 credits on first bootstrap) and opens Strategy Review. Revisiting the page does not auto-regenerate — use per-category Regenerate AI draft, or Regenerate eligible drafts in the draft view, after major workshop edits. Messaging Architecture cards (Positioning, Messaging Pillars, Proof Points, Brand Promise) use Refresh from Messaging Architecture instead of workshop regenerate — that button updates only that card. If you have not polished the card, the new Messaging copy becomes the draft immediately. If you already polished it, Strategy Review keeps your version and shows Latest from Messaging Architecture so you can Use Messaging version or Keep strategist version, then Publish. Quality advisories never block publish. Each category card shows the complete category — statement plus structured fields such as Brand Core purpose/mission/vision/values, Messaging Pillars, or Proof Points — without opening Edit. Use Edit only to change those values, then Publish to Brand Intelligence. Client Portal review is optional: use Send for client review when you want portal feedback. Sending for client review does not publish Brand Intelligence. After publish, Chat, Studio, and Brand Standards keep the live copy until you Publish update. If workshops (or Messaging Architecture / Visual Foundation) change, use Review updates: compare the current published snapshot with the proposed snapshot, then Generate proposed update for workshop-owned categories, or Review Messaging Architecture / Visual Foundation when that workflow owns the category, then Publish update or Keep current.
Published decisions feed Brand Intelligence for Halo Chat and Studio. Takeaways are excluded from the bundle — check What AI uses for published decisions only.
Workshops and Research are inputs. Takeaways are synthesis you approve for Workshop AI. Published Brand Intelligence comes from Strategy Review — that is what Create and Governance read.
Use the Decision Matrix before a launch. Missing categories there are usually why a tool's output feels generic — fill the gap with a decision, then regenerate.