Insights are synthesis from your evidence — not raw notes. On the Insights page you review finding-derived candidates, approve the ones that hold up, turn the clearest ones into decisions, and optionally activate insights as supporting context for AI.
Open Insights from the Strategy submenu, or go directly to /insights. A workflow stepper highlights where Insights sit on the strategy spine (Sources → Insights → Decisions → Brand Intelligence).
Lifecycle and filters
Switch between lifecycle status tabs — Needs review, Approved, Actioned, and Archived — and open the Filters menu to refine by insight type and origin. Actioned means an insight was used in a downstream artifact, which is separate from creating a decision.
How to work insights
On Sources, save a finding to the Insight Library (no AI, no credits) or run batch synthesize insights across at least three findings (uses credits).
Edit candidate text if needed, then Approve insight or Reject. Use Select for bulk approve/reject on candidates, or bulk archive on non-archived insights.
When the strategic choice is clear, use Create decision on an approved insight. The card then shows a Decision created badge with a View decision link.
Toggle Activate as supporting insight to let AI read an insight as supplemental signal — supporting context only, not a substitute for a decision.
Approving an insight validates the synthesis; creating a decision is what actually fuels Brand Intelligence. Don't stop at "Approved" for choices that should drive content — push them to Decisions.