Strategy & IntelligenceUpdated Jun 2026

Takeaways: synthesizing evidence

Review and approve synthesized takeaways on Research. Approved takeaways fuel Workshop AI; publish strategy through Strategy Review and Brand Intelligence.

Takeaways (stored as brand_insights) are synthesis from your evidence โ€” not raw notes. Triage them on Research: Needs review and Approved takeaways tabs at /sources. Approve valid synthesis for Workshop AI; publish formal strategy only through Strategy Review โ†’ Brand Intelligence.

๐Ÿ“ How to Access

Open Research from Strategy โ†’ Needs review or Approved takeaways, or go to /sources?view=takeaways. Legacy /insights list bookmarks redirect to the matching tab. Detail pages remain at /insights/[id]. The workflow stepper shows the 8-step Brand Foundation spine (no standalone Insights step).


Lifecycle and filters

On Needs review, switch status filters and use bulk approve/reject on candidates. On Approved takeaways, browse approved and archived rows. Filters refine by takeaway type and origin.


How to work takeaways

1
Get candidates from findings

On Research Add evidence, save a finding as a candidate (no AI, no credits) or run batch synthesize across at least three findings (uses credits). You stay on Add evidence after each save so you can convert several findings, then open Needs review when you are ready to approve.

2
Approve or reject candidates

Edit candidate text if needed, then Approve or Reject on the Needs review tab. Use bulk actions for multiple candidates.

3
Workshop AI context

Approved takeaways fuel Workshop AI helpers (Suggest Answer, Facilitator tips) during Brand Core, Positioning, and Persona. They do not publish to Brand Intelligence.

4
Publish formal strategy separately

Route strategic choices through Strategy Review (/review-items) and Publish to Brand Intelligence when ready โ€” that step powers Create and Governance.

๐Ÿ’ก Pro Tip

Approving a takeaway validates synthesis for workshops. For choices that should drive Halo Chat, Studio, and Governance, publish through Strategy Review โ€” takeaways alone do not activate Brand Intelligence.

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