The Press Release tool generates professional, publication-ready announcements for product launches, company milestones, partnerships, and updates. It follows standard press release structure so your output is ready to send to media contacts or publish on your newsroom.
Navigate to Halo Studio → Press Release in the sidebar, or go directly to /halo-studio/press-release.
What the tool produces
Each press release follows the standard structure journalists expect:
A concise, newsworthy headline paired with a supporting subheadline that adds context.
A factual opening paragraph covering the who, what, when, where, and why.
Supporting details, executive quotes, and context that flesh out the announcement.
A standard company description pulled from your Brand Strategy for the closing section.
How to write a strong press release
Include the announcement date, what's being announced, and who it affects. Be specific — vague inputs produce generic releases.
Include executive quotes, customer testimonials, statistics, or partnership details. These add credibility and make the release more publishable.
Is this for tech media, industry trade publications, local press, or general business outlets? The tone and detail level adjust accordingly.
These two elements determine whether a journalist reads further. Make the headline newsworthy and the first paragraph factual and complete.
Common press release types
- Product launch: New feature, product, or service announcement.
- Company milestone: Funding rounds, growth metrics, or awards.
- Partnership: Strategic alliances, integrations, or collaborations.
- Event: Conference participation, webinars, or community events.
Generate your press release first, then use Content Repurposer to create social posts, email announcements, and blog summaries from the same source material. One announcement, multiple channels — all on-brand.