Brand Voice Guide helps you define clear, reusable writing rules that keep every piece of content — whether AI-generated or human-written — consistent with your brand personality. Think of it as a style manual that both your team and the AI follow.
Navigate to Halo Studio → Brand Voice Guide in the sidebar, or go directly to /halo-studio/brand-voice-guide.
What the Brand Voice Guide produces
The tool generates a structured voice document based on your Brand Strategy and workshop answers. It covers tone, word choice, sentence style, and communication principles.
Define whether your brand sounds confident, warm, playful, authoritative, or casual — and when to shift between registers.
Must-use phrases, banned words, preferred terminology, and style constraints your team can reference quickly.
Side-by-side examples of approved vs. rejected copy, so there's no ambiguity about what good sounds like.
How to create an effective voice guide
Start with concrete language rules. Which words define your brand? Which words should never appear? This alone dramatically improves consistency.
Provide 2–3 real samples of writing you love and 2–3 you'd reject. The AI uses these as benchmarks when generating content elsewhere.
Your tone might shift slightly between a social post and an investor email. Note these contextual variations so the guide covers all scenarios.
Once finalized, reference the guide in Halo Chat prompts, share it with your team, and use it as a brief for external writers or agencies.
How voice integrates with other tools
Your Brand Voice Guide feeds into every content generation tool in Halo Studio. When you generate blog posts, emails, or ad copy, the AI automatically applies your voice rules. You don't need to re-enter them each time.
Update your Brand Voice Guide quarterly. As your brand evolves, your voice naturally sharpens. Regular updates keep the AI aligned with how your team actually communicates today — not six months ago.